From time to time, Apple shares real-life stories of users who received potentially life-saving help from the Apple Watch’s safety features. Today, the company published a new video recounting how Fall Detection and Emergency SOS assisted rescue an injured cyclist. You can watch it below.
In a new video published on its YouTube channel, Apple highlights the story of Phil, who was left unconscious after crashing his mountain bike while riding with his kids. In the Apple-commissioned video, Phil states he“Misjudged”his takeoff, breaking his collarbone and seven ribs in the crash. The impact knocked him unconscious, but his Apple Watch automatically called emergency services and shared his location, allowing firefighters to find him and take him to the hospital, where he spent a week recovering.
Today’s video comes nearly one year after Apple aired a longer segment during its October 2025“Awe Dropping”event, featuring several Apple Watch users who shared how the device assisted them through medical emergencies, accidents, and other life-threatening situations. It also comes after Apple rolled out the“Thankfully, I was wearing it”campaign in China earlier this year, featuring three users who shared how Fall Detection, Crash Detection, and heart rate alerts assisted them during emergencies. To learn more about the safety and emergency features included in the Apple Watch, follow this link.
Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s. He kicked off covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.