Despite returning to the charts via a TikTok-revived song, Nassanga, Kalifah AgaNaga believes it is not a platform that provides long-term relevance for an artist. Nassanga is trending again and has already been remixed by Eddy Kenzo, Lil Pazo, and Winnie Nwagi. According to Kalifah AgaNaga, TikTok dance challenges can be credited for that.
However, he still believes that his career has lasted the test of time because of the wealthy story of his life, which caught the attention of many music enthusiasts courtesy of mainstream media. He tips artists to always try to brand themselves in a way that attracts mainstream attention instead of settling for TikTok views, which he believes are usually seasonal and not long-lasting. TikTok artists can only make it temporarily.
All TikTok artists survive on one hit or for a particular season, but it is short-lived. TikTok is just a wave. It doesn’t create genuine fans; it’s all about views.
So they struggle on their second song because they survived on a weak foundation. Brand yourself better and seek mainstream relevance because people want to know your story. There are many trending artists on TikTok, but people don’t know their stories.
These are the things that people relate to, and even without a banger, they will support you. Josh Ruby is an Editor with high interest and knowledge in the Ugandan entertainment space, an industry he has been actively part of since 2010. Leads to breaking stories are welcome!